Not all consumers will see your Instagram feed. They may never see you at a cannabis event or see your demo at the local dispensary. But every person who even considers buying your product will interact with their cannabis packaging. So build it unforgettable, functional, produce pleasing expertise and your cannabis product can stand out on the shelf.
Here are 5 tips we put together to help you prepare for the success of cannabis packaging:
1) Excellent packaging begins with stellar branding and unforgettable designs
Have confidence in who you are as a brand. How does this trust develop, you ask? Consider your story: however you bought to wherever you’re. Why did you decide on this path? What inspires you to continue on this path in the face of regulatory hell, market uncertainty and a threatening political landscape?
Share your steps with an experienced designer who will extract your core values and communicate your vision through your brand and designs. Keep in mind that experienced creative professionals don’t come cheap. Think for yourself what kind of logo you want. For a meaningful, high-quality design that evokes emotion, schedule a consultation with a renowned designer.
Once you are satisfied with your brand, connect with your graphic artist and print production centre early in the packaging process. Make sure your designer has expertise with totally different packaging designs and paper varieties. A savvy designer will know what other players in the industry are doing and can evaluate aspects that he may never have considered (i.e. to help ensure that the distributor / co-packaging team works with the child-resistant packaging he has selected).
2) Be sure to do your homework
Make a point to do your independent market research. Take a look at other brands in your market space and visit local dispensaries to see how others have designed their cannabis packaging. Pay attention to how they presented cannabis and how the brand interacts with the consumer once it’s in their hands. Collect samples. Pay attention to the features you like and don’t like. Consider not only the visual appeal but also how you feel when you open the product. Is it a perfect experience or are you looking for scissors? Is it difficult to open the lid? Is the container hermetically sealed so that your cannabis does not get too dry or rewet? Talk to your friends and family and request information about the ideal packaging experience.
3) Be sure to include the appropriate warnings on your packaging and labels so that you comply with state laws.
For new products (after January 2018), California regulations require certain primary labelling, such as font size with product identity, net weight and volume, and milligrams of cannabinoid content. Edibles have additional requirements, including the words “infused with cannabis”, a list of ingredients, the date of manufacture and expiration, artificial ingredients, possible allergens and more. Manufacturers, growers, and processors must also follow specific packaging and labelling guidelines.
Another consideration to keep in mind is Proposition 65, which requires companies to provide all customers with a notice of chemicals “known to cause cancer, birth defects, or reproductive harm.” In fact, about 900 chemicals that fall into this category have now been identified, including cannabis smoke (identified in 2009 as potentially causing cancer). Although there are no concrete studies linking cannabis smoke to cancer, this is a requirement that affects cannabis companies throughout the distribution chain, and a Proposition 65 warning will be required after August 30, 2018.
4) Cannabis is confusing for new users. be clear on how to use your product.
New cannabis users, even novice users or those unfamiliar with how the industry has changed (with the variety of groceries and steam pens on the market today), must understand exactly how a product is intended to be used. cannabis. Make sure your packaging includes specific instructions on how to consume your cannabis product. Whether it’s written instructions like how to press the button on a vape pen, how far from an edible gift to start, clear instructions are crucial. The last thing you want is for your client to have a frustrating, even terrifying experience, let alone yelling from the rooftops like New York Times columnist Maureen Dowd.
5) Make it easy for dispensaries to transport and display their products.
Finally, think about the retail experience. Consider the fact that the more attractive your label and packaging design is, the better your product will appeal to the consumer’s senses, making the dispensary more compelled to transport your product. Then make it easy for them to: Make sure your labelling complies with state regulations and that your packaging communicates transparency and authenticity, all while expressing your brand values.
If you are not sure where to go, call the Mendocino Group. With over 10 years of experience working with cannabis brands in the Emerald Triangle, we can help you turn your ideas into memorable brands and set you apart in this legalized era. Many will compete, few will succeed. We have the information, power and knowledge to create your cannabis complete stand out from the remainder. decision our domestically owned and operated company. We are here to help you get your ideas off the ground!